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Rebranding   /   Brand Strategy   /   Logo Design   /   Design   /   Content Development

A unique resource for pregnant women in Cedar Rapids, Bridgehaven came to North Forty with a need for more brand recognition and definition. Formerly known as "Aid to Women," Bridgehaven needed a new identity—one that people all over the Cedar Rapids area would associate with unbiased support for unplanned pregnancies. Our goal was to reevaluate every facet of the brand, allowing a new, more refined one to emerge. A new name and logo were established, along with a soothing color palette—all of which perfectly capture the gentle comfort that Bridgehaven offers.

Bridgehaven’s name and logo: Evoking peace and tranquility—key elements of Bridgehaven’s revitalized brand.

Bridgehaven’s color palette: Colors specifically selected for their soothing, calming effect.

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