CAREPRO HEALTH SERVICES

For CarePro Health Services, a company with a vast customer base, the challenge was to unify the many different facets of the business into one cohesive brand. Collaborating closely with the CarePro team, North Forty helped establish guidelines for internal branding that would streamline the many divisions of the company into five segments. To introduce the rebranding, a brand book was created, which gave all employees a resource to find out more about the CarePro voice, attributes and story.

Streamlined company divisions: Coupled with a relatable tagline, taking CarePro from 18 divisions to just 5 helps mold one cohesive brand.

Brand book: Introducing employees to CarePro’s divisions and story.

Mind maps: Helping realize—and solve—CarePro’s strategic challenges.