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ImOn Communications

Brand Strategy   /   Internal Style Guide   /   Product Launch   /   Campaign Development   /   Concept Development   /   Design   /   Fleet Vehicle Identity Design


Launching a new product and creating a noticeable buzz is never an easy task. But in a highly competitive industry, ImOn was already one step ahead of the competition offering new Fiber-to-the-Home Internet services. ImOn's new, faster Internet speeds gave us the opportunity to create a fun, identifiable campaign launching the new product—while also increasing ImOn's brand presence in the Cedar Rapids community. From naming the new product and creating original images to designing materials for multiple channels, the GIGABILITY campaign was born.

ImOn

GIGABILITY Campaign Logo: Original and unique name and tagline introducing the new Internet service, paired with
three simple icons representing the different speed levels available to consumers.




GIGABILITY print ad

GIGABILITY Print Ad: Colorful and playful—consistent with ImOn's neighborly, family fun reputation…but faster.





GIGBILITY Digital Billboard

GIGABILITY Digital Billboard: A bold, eye-catching board featured in the heart of the community.





GIGABILITY mall kiosk

GIGABILITY Mall Kiosk: Designed to target a wide audience with prominent messaging and visuals.





GIGABILITY vehicle wraps

GIGABILITY Vehicle Wraps: Mobile advertising using ImOn's signature trucks with simple, on-the-go messaging.

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