Music Composition / Development / Recording / Mixing & Mastering / Design / Content Development
For Premier Bank, a business rooted in Northwestern Iowa, giving customers a feeling of authenticity was a priority. To help establish a feeling of community in the small towns where their branches are located, North Forty created a series of ads that made up their Good Things are Happening campaign. The ads, combined with the new jingle we wrote and recorded, helped tell the story of Premier Bank—a company rich in small-town charm and homegrown success.
Premier Bank jingle: A 60-second original song developed for radio and TV spots embodies the feeling of banking with a personal, hometown feel.